Email marketing

Email Marketing Case Study: Best Email Marketing Campaigns

The email marketing campaigns are a series of coordinated individual email messages, which the company sends to customers across a specific period for a specific objective. It is the easiest and effective way to communicate with current and potential customers. It is used to keep customers connected with the company and persuade them to purchase. Email marketing campaign enhances brand image and increases sales. 

what is an email marketing campaign?
what is an email marketing campaign?

Through email marketing campaigns marketers can use dynamic content to attract different segmented customers. Email business campaigns typically use calls-to-action (CTAs) will embody the following: transfer a written report, sign in for a webinar, or build a buying deal. Your CTA buttons ought to be clear and daring, while not overwhelming or taking out from the electronic communication itself. 

best email marketing campaign
best email marketing campaign

In this blog I am going to disclose about

  1. Best email marketing service providers
  2. How to launch an email marketing campaign  
  3. Benefits of Email Marketing Campaigns
  4. Email Campaign Types
  5. When is the best time to send an email to targeted customers?
  6. Best Hours To Send Email
  7. Ways to Measure an Email Campaign’s Effectiveness  

Email marketing campaigns are sent through email service providers, (ESPs).

Best email marketing service providers are:  

1.HubSpot  

2. Constant Contact  

3. SendinBlue  

4. Drip  

5.Convertkit  

6. GetResponse  

7. Mailchimp  

If you don’t know about these email marketing service providers!! First You need to get clear knowledge of these services. Read this first.

Best email marketing service providers
Best email marketing service providers

How to launch an email marketing campaign  

  1. Set specified objectives for the campaign. 
  2. Think of yourself as a buyer of your product and design the offer.  
  3. Build a segmented email list and define enrollment criteria.  
  4. Determine the specific period you want to run the campaign.  
  5. A set sequence of your series of coordinated individual email messages.  
  6. Write a tempting and killer subject line.  
  7. Enhance your brand asset.  
  8. Add clear calls to action.  
  9. Respect your customers choice by providing a way for them to opt-out.  
  10. Monitor the results of your campaign and take corrective actions. 
How to launch an email marketing campaign
How to launch an email marketing campaign 

Benefits of Email Marketing Campaigns  

  1. Email campaigns nurture leads  
  2. Email campaigns help to keep customers connected  
  3. With email campaigns, you can collect a wide range of data about your subscribers.  
  4. Email campaign convert potential customers to final buyers  
  5. Enhances brand image and sales  
Benefits of Email Marketing Campaigns
Benefits of Email Marketing Campaigns

Email Campaign Types:  

1. Welcome emails  

2. Announcement emails  

3. Testimonial request emails  

4. Holiday emails  

5. Invitation emails  

6. Seasonal emails  

7. Reactivation emails  

8. Abandoned shopping cart emails  

9. Cross-selling emails  

10. Upselling emails  

11. Newsletters  

12. Anniversary emails  

When is the best time to send an email to targeted customers?  

The best time to send an email campaign depends on the objective of the email, the topic of the messages, the lifestyle of customers and the day of the week.  

According to surveys Tuesday, Wednesday and Thursday are considered to be the best days to send an email. The reason behind this is, Monday and Friday are the busiest working days. Saturday and Sunday typically are family days, most people spend their weekend relaxing not reading email.   

When is the best time to send an email to targeted customers?
When is the best time to send an email to targeted customers?

Best Hours To Send Email:   

  1. At 6 am: We have a common habit of checking our phones in bed.  
  2. Then At 10 am: We also check our phones at the beginning of starting our work. 
  3. At 2 pm: People generally check the phone on lunch or coffee break.  
  4. After that At 8 pm: This is the best time as most of the people are free at this time to midnight.  
Best Hours To Send Email
Best Hours To Send Email

Ways to Measure an Email Campaign’s Effectiveness  

By analyzing the key email promoting metrics you’ll savvy to try to higher in future campaigns. As a newcomer to AN email seller, there’ll continuously be areas of improvement. 

Most ESPs have commonly used analytics dashboard with at least the following metrics:  

  • Open rate: It is the ratio of the number of people who opened your email, divided by the total number of recipients.  
  • Click-through rate{CTR}: it’s the speed that we have a tendency to get from variety|the amount|the quantity} of individuals WHO clicked on a link in your email divided by the full number of recipients, the ratio is click-through rate.  
  • Unsubscribe rate: the amount of individuals UN agency unsubscribed divided by the whole number of recipients (hopefully, as on the brink of zero as possible). 
  • Bounce rate: once the recipient’s inbox is full, Soft bounces could happen thanks to these temporary problems email delivery could also be failing. However, thanks to permanent problems, arduous bounces could happen (e.g., an inactive email address). The variety of emails that did not deliver divided by the full number of emails sent. 

The success of your email marketing campaigns depends on the delivery time of your email, the email’s killer subject line, your tempting products. Email marketing service tools play a vital role in the never-ending process of business. Before selecting an email marketing campaign it’s very important to consider the size of the business, what type of features you need, and the value of the email marketing campaigns. 

You need to read this before launch your first Email Marketing business: 

Email marketing case study: How does email marketing work? 

What is email marketing? 

Email marketing three primary motives 

Email marketing case study: what is email marketing automation? 

How does email marketing automation work? 

Best email marketing automation strategies 

Top 5 email marketing automation tools 

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